Is Schutle just SEO?+
No. SEO helps people and AI find your website. Schutle makes sure AI understands and can recommend your business once it's been found. We transform your agency's listings, reviews, transactions, performance and business information into structured, verified data that AI assistants can understand, trust and use when answering customer questions. Schutle can help implement or builds on existing SEO basics by preparing your business for a higher level AI-driven discovery.
How is this different from updating my website?+
Your main website remains the primary destination for customers. Schutle adds a dedicated rich AI data layer.
Your main website focuses on design, user experience and generating enquiries. Schutle creates a structured AI data layer on a subdomain, extending and enriching your domain's digital footprint, allowing you to publish structured business data, historic performance, verification and other machine-readable information without changing your main website.
How long until I see results?+
Most agencies begin seeing AI crawler activity within the first few days, with measurable improvements in AI visibility developing over the following 30 to 90 days.
Across our early customers, we've seen strong increases in AI assistant traffic, engagement and retrieval signals. One agency recorded a 147% increase in AI assistant visits to their main website, a 300% increase in engaged sessions and more than tripled total interactions within a month, alongside significant growth in AI crawler activity over the same period.
What data does Schutle use?+
The data your business already owns and creates, primarily across seven key areas: entity, offices, people, listings, transactions, reviews and performance. We verify it and publish it as machine-readable evidence, nothing is invented and we only accept data from verified sources.
Do I need to replace my website or CRM?+
No. Schutle works alongside your existing website, CRM and portals. It adds a structured data layer on top of what you already have.
Which AI systems can read it?+
Schutle is built for the systems people now ask for recommendations, including ChatGPT, Claude and other AI assistants, along with their crawlers such as GPTBot and ClaudeBot.
