The Schutle AI Data Layer
Schutle builds and runs a specialised and verified, machine-readable version of your agency on your own subdomain that forms a key part of your website. It covers your offices, people, listings, sales, reviews and performance, in a form ChatGPT, Gemini, Claude and Google's AI can find, read, trust and use. Your main website stays exactly as it is.
Trusted by leading real estate companies in
When a seller asks ChatGPT who should sell their three-bed in Hackney, it doesn't return ten links. It names three to five agencies and explains why. In Schutle's research across 10,560 AI responses, those reasons came down to evidence: track record, reviews, local expertise and relevance to the customer's question.
Most agencies have that evidence. They either just don't use it or their websites doesn't show it in a way AI can access and understand.
Sold properties, an agency's main proof of their track record simply disappear from the website and our success is buried. Reviews sit in third-party widgets or websites not attached to any actual property or transaction to give it context to show what the agency really did. Agent expertise and history lives in short generic bios or dies in the CRM.
Office details, services and areas covered differ between your website, portals, directories and Google. Where they are shown, they lack the structure and connections to give AI a real understanding of your business through the digital lens.
"Experienced, trusted, local experts" is what every agency says. AI looks for facts that back it up. As more and more of the web is filled with sales content full of marketing claims, it's those businesses that can prove their effectiveness that will stand out.
We call this the evidence gap. The expertise and track record is real, but if AI can't see it or measure it, it simply recommends someone else.
The Schutle AI data layer is a structured, verified, machine-readable record of an estate agency, published on a subdomain of the agency's own website and maintained by Schutle.
It becomes the index for your website, at an address like [data.youragency.com]. Customers keep using your main site. AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google's crawlers also read the data layer to better understand your business, who you are, where you work, your track record and how it all fits together.
Everything in it comes from data your agency already owns and creates each day. Schutle checks it against verified sources before publishing. Nothing is invented, no personal data is accepted and you always own 100% of the data.
We believe agency websites still need to be amazing at converting people, and most can't carry this weight of evidence without heavily compromising their performance or main role, and changing them is slow and expensive. A subdomain solves both problems.
The evidence sits under your brand's own web address, not a directory or portal you don't control or benefit from.
The data layer works alongside whatever you already have and can be adapted quickly without any changes to your main website.
Fast, clean, structured pages with no pop-ups, heavy scripts or cookie walls that slow crawlers down or block them.
Years of sold properties, every office, key KPI’s, high value local datapoints, and every agent's track record: detail that would clutter a site built for buyers and sellers.
Schutle keeps the data synced and verified, so what AI reads matches what's true today.
Because Schutle runs the subdomain, every AI crawler visit and data retrieval is logged. Google Analytics on your main site can't show you this.
Your website keeps doing its job for customers. The data layer does a new job for AI.
We check what AI already knows about your agency from across the web and analyse how models like ChatGPT, Gemini, Claude and Google, benchmark you against local competitors for your target prompts and niches.
We work with you to connect and collect the key data points that will build out the missing parts of the picture so that AI can see the true strength and size of your business.
Your web or IT team adds one DNS record. We build, host and secure everything else.
We make the data layer easy for AI crawlers to find, with a sitemap, crawler access rules and links to and from your main site.
We track crawler visits & behaviour, retrievals, live user retrievals, generative AI impressions, AI assistant generated website visits, AI recommendation performance, all AI traffic including leads and engagement, analyse your competitors and LLM behaviour, then strengthen the evidence where you're losing ground.
Most agencies see AI crawler activity within days, with measurable gains in AI visibility over the following 30 to 90 days.
The Stow Brothers
“As more of our clients turn to AI for advice, Schutle’s subdomain has given our business a way to make sure our sales history and data can be used in the clients journey and that AI models can really understand what we do.”
It's a structured, verified record of your agency that AI systems can easily find and read, that is published on a subdomain of your own website. It gives ChatGPT, Gemini and Claude the facts they need to understand and recommend you.
A subdomain keeps the evidence on your own domain without changing your website. It can hold far more detail than a customer site, and it's built for machines, so AI can read it quickly and reliably.
It doesn't change your main website at all. The data layer is designed to add to your existing presence, and it links back to your main site so AI and visitors can find you there so it only adds to your existing digital footprint.
No. The data layer is public, and anyone can open it in a browser. It shows the same verified facts to people and AI, with nothing invented or hidden.
Very little. Your web or IT team adds one DNS record, and you give us access to your data sources. We build, host and maintain everything else.
You can, and it's a good start. The data layer goes further and much deeper: it publishes verified sales history and performance, keeps it updated, and shows you how AI is using it.
You do. Your agency keeps 100% ownership of the data you provide. Schutle owns the technology used to structure and publish it.
Schutle has a strict no personal data policy, and we can not accept any details about your clients, buyers or anyone else.
The subdomain is taken down and your data is returned or deleted.
The AI assistants people use to find agents, including ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews, along with their crawlers such as GPTBot and ClaudeBot.
Most agencies see AI crawler activity within days. Measurable gains in AI visibility usually follow within 30 to 90 days.
Book a free visibility review
Book a 15-minute visibility review and we’ll show you exactly what AI can currently understand about your business, and where you’re losing ground to competitors.
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