01
AI-optimised structured data
The founders of The Stow Brothers
“Schutle gave us a clear, structured way to show AI platforms exactly who we are and what we do, the results spoke for themselves within weeks.”
Kenny Goad, Co Founder of The Stow Brothers
Case study · Estate agency
How The Stow Brothers increased their AI visibility in 90 days.
An AI-ready data layer turned an established London agency's existing information and website into structured, machine-readable evidence, and AI platforms noticed.
AI requests · monitored90-day window
TOTAL / MONTH 3
4,173+117%
The challenge
An excellent website for people, but almost nothing built for AI.
AI is fast becoming another key way buyers and sellers research and choose an estate agent. Like most agencies, The Stow Brothers had a strong website for people and SEO, but little structured information designed for systems such as ChatGPT, Claude and Copilot.
The objective was clear: make the agency's expertise, property data and performance easier for AI platforms to discover, understand, retrieve and recommend.
The solution
A dedicated AI-ready data layer.
Schutle transformed The Stow Brothers' existing information into structured, referenceable, high-value, machine-readable data.
02
Machine-readable property information
03
Office and agent entities
04
Historic performance data
05
Area intelligence
06
AI crawler monitoring
07Continuous optimisation
An always-on layer that keeps the dataset fresh as listings, transactions and performance evolve.
Results · AI visibility growth
+100%
increase in new users from identifiable AI referrals.
This followed a 117% increase in identifiable AI and search crawler requests during the first 90 days. In the latest comparable period, AI-referred traffic increased by 44% and first-choice AI recommendations rose by 14.2%.
Total AI requests
Steady, compounding growth month on month.
Additional requests
+2,249
Overall growth
+117%
Time frame
90 days
By platform · April → June
Growth across every leading AI platform.
Microsoft Bing+114%
714→1528
Claude+369%
169→793
A strong signal that Anthropic increasingly recognises and revisits the data.
OpenAI Search+193%
67→196
OpenAI continued increasing retrieval and indexing activity throughout the period.
Googlebot+127%
109→247
Google substantially increased crawl frequency as the dataset matured.
Live ChatGPT users+250%
28→98
Retrieval driven by real ChatGPT users, not automated crawlers, the most encouraging metric of all.
Claude usersFirst live retrievals
0→6
Small in number, but June marked the first live Claude user retrievals against the data layer.
Why it matters
Traditional SEO ranks webpages. AI has to understand your business first.
Before an AI platform can recommend an estate agent, it needs to understand the business and trust the underlying data it references. Schutle makes that information visible, valuable, structured and accessible.
The result: sustained engagement from the world's leading AI platforms over a three-month period.
Request received.
Client outcome
From AI discovery to measurable website traffic.
After identifiable AI and search crawler requests increased by 117% during the initial 90 days, the next monitoring period showed that improved machine visibility developing into stronger recommendations and measurable website visits:
100%increase in new users from identifiable AI referrals
44%increase in identifiable AI-referred website traffic
14.2%increase in first-choice recommendations across monitored AI responses
49.2%of monitored ChatGPT responses placed The Stow Brothers first
338%increase in Google AI Overview answers containing a direct website link
2790AI responses analysed during the latest monitoring period
Could your agency grow like this?
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